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New Balance

New Balance
About New Balance

New Balance is at the forefront of the quality athletic footwear industry with a mission to be the world's leading high performance footwear and apparel manufacturer. Beginning in the early 1900's in Boston, Massachusetts, New Balance was founded by 33 year old William Riley, who had worked previously making arch supports and prescription footwear for people with problem feet.

The company has changed hands several times since then, but the original idea of fit shoes with an emphasis on performance still remains intact. Get some New Balance in your life.

New Balance and Walt Disney Parks & Resorts announced a multi-year strategic alliance today that includes exclusive footwear, running-specific initiatives and co-branding opportunities.

This exciting alliance will bring New Balance’s innovative, design-forward athletic footwear to the leading vacation destination in the world, in particular Disney’s thriving sports business. As part of the collaboration, New Balance becomes the official athletic shoe of Walt Disney World Resort, Disneyland Resort and ESPN Wide World of Sports Complex. New Balance also becomes the official running shoe for runDisney race weekends and the official baseball shoe of amateur baseball events at the Sports Complex.

In addition, New Balance also becomes the title sponsor of the track & field facility at the ESPN Wide World of Sports Complex, home of the annual Walt Disney World Cross Country Classic and Disney’s Track & Field Spring Training for high school and collegiate teams. Future initiatives include the creation of maps for the running trails at Walt Disney World Resort and fitness programs for Disney resort guests interested in pursuing healthy options.

“New Balance and Disney share a commitment to quality and innovation,” says Rob DeMartini, President and CEO of New Balance. “We are proud to work with Walt Disney Parks & Resorts to showcase New Balance’s brand excellence and the benefits of an active lifestyle.”

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