Don’t beat up those casual shoes, gentlemen… keep the quality without the hefty bill.
Next time you purchase a pair of Sperry Top-Siders or Clarks of England, periodically brush them down to remove excess dirt or loose debris and gently rub them down with some natural finish leather conditioner/cleaner or mild polished leather cleaner. About once every 1-2 months (depending on frequency of wear) after removing any debris, simply take a cotton cloth and use circular motions to work in a small amount of conditioner/cleaner. This not only keeps the shoes looking nice, but also preserves the tenacity and flexibility of the leather. Unfinished leather especially requires a restoration of moisture to prevent cracking and breakdown. A few minutes every month can prolong the life of your shoes saving you money in the end. After all, who doesn’t want to save some money?