In 1986, very early in the camouflage revolution, Bill Jordan decided to try his hand at designing a camo pattern. Bill had entered the hunting industry in 1983, when he started Spartan Archery Products in a back room of his father's boat dealership in Columbus, Georgia. Spartan manufactured t-shirts at a local mill, which were sold to a variety of large retail customers across the country. But the commodity garment trade was a tough, low-profit-margin business that depended on high volume—not easy for an established company and nearly impossible for a startup. Bill was pinching pennies and fishing bass tournaments on the side to create income. Meanwhile, he was constantly searching for ways to separate his company from the crowd.