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New Balance is at the forefront of the quality athletic footwear industry with a mission to be the world’s leading high performance footwear and apparel manufacturer. Beginning in the early 1900’s in Boston, Massachusetts, New Balance was founded by 33 year old William Riley, who had worked previously making arch supports and prescription footwear for people with problem feet. The company has changed hands several times since then, but the original idea of fit shoes with an emphasis on performance still remains intact.
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