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Introduced by the U.S. Rubber Company in 1916, Keds are widely known as the first national brand of athletic and lifestyle footwear. The term “sneakers” was invented by Keds advertising agency to describe the shoe type, as the rubber soles of the shoe made them very quiet. Worn by tennis champions, soccer players and other athletes of all ranks, Keds was coined as the “shoe of champions” due to its reputation as the premier athletic brand of United States athletes. Keds continues into the 21st century with innovative advancements in materials and performance, designed for the style and comfort for today’s men, women, and children.
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